NotMilk NYC Pop Up

Art direction and collaboration with Street Factory Media on a sampling activation (in earlier pandemic times),  featuring a 10 foot plant ingredient filled NotMilk carton and serving NotMilk & cookies around various spots in NYC.

Mobile Tour: NY, MIA, LA, SF

Brought NotMilk & coffee coast to coast, partnering with RMNG and Rise Coffee to share 11.6K samples in 6 markets over 4 months. 

BTS of process with RMNG team

Milk, Meet Your Match.

Billboard designs in collaboration with MAKE, displayed throughout NYC, Miami, and Boston and expanded into digital campaigns. 

NotMilk Café

Design for NotMilk sampling around cafes in NYC