Gift Guides
2021
During my time as an art director at mindbodygreen, our annual gift guides were a tentpole moment for the company and an exciting collaboration between the creative, editorial, social, branded content, and sales teams. My work on these guides included photoshoot art direction, video content, animation, design, and production of various pages of our digital guides.
In my first year at mbg, the 2021 guide was the company’s highest-ever performing guide to date. It increased affiliate revenue by over 50% YOY, and led to greater engagement and time spent on site.
You can see the full digital experiences here:
2021, 2022, 2023
In my first year at mbg, the 2021 guide was the company’s highest-ever performing guide to date. It increased affiliate revenue by over 50% YOY, and led to greater engagement and time spent on site.
You can see the full digital experiences here:
2021, 2022, 2023
2022
2023
BTS
Roles: Art Direction, Design, Animation, Video, and Creative Production
Collaborators: Danielle Vogl, Melissa Rosenthal, and Abby Maker
Photography: Echo Yun Chen (2021), Aaron Bernstein (2022)